Case Studies

Unveiling Profitability with Agile Data Solutions

Client: Kraft Heinz

Kraft Heinz
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ClearView Retail

The result

  • Unprecedented customer-level visibility: For the first time, Kraft Heinz sales teams gained granular insight into individual customer profitability, a feat previously impossible with their limited technology. This ground-breaking visibility empowers them to:
    • Make data-driven decisions: Identify high-performing and underperforming customers, optimize pricing strategies, and tailor marketing campaigns for maximum impact.
    • Drive targeted sales growth: Focus efforts on profitable customers, develop effective sales plans, and negotiate deals that ensure mutual benefit.
    • Craft strategic product mixes: Analyse customer buying patterns and preferences to build customized product mixes that cater to specific needs and drive increased sales.
  • Actionable Insights: Kraft Heinz gained immediate access to accurate, transparent data, enabling data-driven decision-making for pricing, customer targeting, and strategic planning.
  • Performance Optimization: The Customer P&L tool helped identify revenue growth opportunities and improve operational efficiency, leading to cost savings and profitability gains.
  • Building Trust & Credibility: ClearBox’s commitment to client success and agile problem-solving solidified our partnership with Kraft Heinz and established our brand as a reliable data solutions provider.

What we did

Instead of waiting for ideal data sources, ClearBox embraced an agile approach:

  • Mastered SmartView: Developed workarounds and alternative calculations to compensate for SmartView’s limitations, ensuring data accuracy and tool stability.
  • Automated data retrieval: Implemented VBA scripts to streamline data extraction from SmartView, reducing manual workloads and server strain.
  • Enhanced visibility with ClearView: Deployed the customer P&L tool on ClearView, providing Kraft Heinz with interactive dashboards for analysing profitability across customer segments.

The challenges

Data silos and quality issues: Kraft Heinz relied on a manual Excel tool (SmartView) with limited coding capabilities and inconsistent data feeds.

IT accessibility bottlenecks: Securing access to the IT database proved challenging, impeding data flow and project timelines.

Time-consuming processes: The manual nature of SmartView led to operational inefficiencies and delayed insights.